Personal Mark

Subject Matter

This is a personal project to design a logo and other branding to represent my graphic design services. 

Objective

The style should be clean and fairly neutral, but with a subtle futuristic influence to suggest a melding of reliability and innovation.

Typeface

New Science strikes a balance between a neutral aesthetic and a futuristic style.

Color

The juxtaposition of red and blue results in an intense contrast between warm and cool color temperatures. It is both passionate and composed.

#D82219

H: 2°
S: 88%
B: 84%

R: 216
G: 34
B: 25

C: 9%
M: 99%
Y: 100%
K: 1%

#1E1E4C

H: 240°
S: 60%
B: 29%

R: 30
G: 30
B: 76

C: 99%
M: 96%
Y: 39%
K: 38%

#FFFFFF

H: 0°
S: 0%
B: 100%

R: 255
G: 255
B: 255

C: 0%
M: 0%
Y: 0%
K: 0%