geo/metric

logo & branding

GEO/METRIC is a fictional 3D printer manufacturer specializing in small, highly detailed sculpts that appeal to concept designers, model painters, and gaming enthusiasts.

design brief

subject matter

The aim of this project was to design a logo with a modern appearance that embodies the innovation of 3D printing with a creative flair to appeal to creative individuals.

etymology

The meaning of words can deeply impact how a product is perceived. GEO/METRIC alludes to technology, precision, and organic matter.

geo = “earth, land” + metric = “measurement”

keywords

creative
quality
precision

concepting

theme

Taking inspiration from the design brief, particular attention was paid to the unique possibilities of combining technological imagery with a human element.

contrast / symbolism

Options included integrating sharp geometry with traditional handwriting or synthesizing organic forms with a modern typeface.  Consideration was also given to the shape of various machine parts for their potential as powerful iconography.

refinement

abstract mark

The final logo represents the shape of a 3D printer, though it has a uniquely organic feature; It captures the refined precision of complex machinery, yet retains a human quality. Additionally, the combination of rounded and angular lines produces a pleasing contrast.

typeface

Century Gothic Pro complements a geometric style, and replacing a letter helps complete the theme of circular forms implied in the logo. Furthermore, the round shapes function as a symbol of its content (geo = “earth”).

presentation

The simplicity of the logo gives it a clean appearance, recognizable at any scale, and makes it appropriate for modern technology.

presentation

The simplicity of the logo gives it a clean appearance, recognizable at any scale, and makes it appropriate for modern technology.