geo/metric

subject matter

A fictional 3D printer manufacturer, GEO/METRIC specializes in highly detailed sculpts that appeal to concept designers, model painters, and gaming enthusiasts.

mission

The aim of this project was to design a logo with a modern appearance that embodies the innovation of 3D printing with a unique flair to appeal to creative individuals.

etymology

The meaning of words can deeply impact how a product is perceived. GEO/METRIC alludes to technology, precision, and organic matter.

geo = “earth, land” + metric = “measurement”

keywords

creative
quality
precision

concepting

Taking inspiration from the design brief, particular attention was paid to combining technological imagery with a human element.

contrast / symbolism

Some options included integrating sharp geometry with traditional handwriting or synthesizing organic forms with a modern typeface.  Consideration was also given to the shape of various machine parts for their potential as powerful iconography.

typeface

Century Gothic Pro complements a geometric style, and replacing a letter helps complete the theme of circular forms implied in the logo. Furthermore, the round shapes function as a symbol of its content (i.e. geo, meaning “earth”).

color

A monochrome scheme contributes to a clean and reliable aesthetic, and the subtle influence of a cooler temperature hue evokes the idea of technology.

#3d3e40

#797c80

#b6babf

#000000

#FFFFFF

conclusion

The final logo alludes to the shape of a 3D printer, though it has an organic feature; It captures the precision of complex machinery, yet retains a human quality. Additionally, the combination of rounded and angular lines produces a pleasing contrast.