subject matter
A fictional 3D printer manufacturer, GEO/METRIC specializes in highly detailed sculpts that appeal to concept designers, model painters, and gaming enthusiasts.
mission
The aim of this project was to design a logo with a modern appearance that embodies the innovation of 3D printing with a unique flair to appeal to creative individuals.
etymology
The meaning of words can deeply impact how a product is perceived. GEO/METRIC alludes to technology, precision, and organic matter.
geo = “earth, land” + metric = “measurement”
keywords
creative
quality
precision
concepting
Taking inspiration from the design brief, particular attention was paid to combining technological imagery with a human element.
contrast / symbolism
Some options included integrating sharp geometry with traditional handwriting or synthesizing organic forms with a modern typeface. Consideration was also given to the shape of various machine parts for their potential as powerful iconography.
typeface
Century Gothic Pro complements a geometric style, and replacing a letter helps complete the theme of circular forms implied in the logo. Furthermore, the round shapes function as a symbol of its content (i.e. geo, meaning “earth”).
color
A monochrome scheme contributes to a clean and reliable aesthetic, and the subtle influence of a cooler temperature hue evokes the idea of technology.
#3d3e40
#797c80
#b6babf
#000000
#FFFFFF
conclusion
The final logo alludes to the shape of a 3D printer, though it has an organic feature; It captures the precision of complex machinery, yet retains a human quality. Additionally, the combination of rounded and angular lines produces a pleasing contrast.
